"Life is not about significant details, illuminated a flash, fixed forever. Photographs are."
Susan Sontag (On Photography)
I am an Italian Creative Director/Photographer based in Toronto, Canada.
After been graduated at FIT (Fashion Institute of NY) I started my career as a fashion designer for Italy, Japan, France, Belgium and USA. In 1993 I decided to expand my vision and I moved my creative direction to work with one of the most reputable advertising agencies in Italy: Leader/Intersystem. After my collaboration with Leader, I yearned to combine my knowledge in advertising with fashion. I decided to branch out and moved to Milan in 2000 where I opened my own agency: Public Eye, an advertising agency specialized in fashion and luxury brands.
In Milan, I used to work as a photographer as well as Creative Director, by side other photographers, merging my talent with other artists and never stopping to learn and evolve my style. I was in charge with the creative direction and set design for Mifur fashion shows (Olympic Games – 2007, Rock FURore – 2008), two massive events with 18 fashion designers and over 1200 guests at Fiera Milano. The collaboration between big fashion business exhibition and myself started in 2000, with the creative direction (advertising and Trend Book) for three editions of MIDO (the most reputable eyeglasses business exhibition in the world). In 2009 I was the Creative Director for the worldwide Premier of Maserati Grancabrio, in Frankfurt, a top of the notch co-marketing with Damiani Jewellery and Gianfranco Ferrè. Speaking of style, my photographic fundamentals are deep-rooted in the Golden Era of photography, represented by unique Masters like Albert Watson, Peter Lindbergh, Bruce Weber, Koto Bolofo and many others.
Lover of photography in black and white, after a long experience in high end post-production, now I prefers the “Organic” look.
I am an eclectic artist who loves to blend the sense of beauty – that I developed working in the fashion industry for so many years – in several genres of photo.
In September 2014 my work were published on four full pages in the “50th Anniversary Special Edition” Vogue Italia.